. Quality supremacy. The major principle is undeviating concern for the high quality of any product we produce. Respecting ourselves and our consumers, we have never sacrificed quality for the sake of speed or cheapness.
The principle of "National team". In selecting its personnel ISE seeks to recruit top experts from various high schools, operating on the analogy of combined teams in the field of sports. Only in such a way is it possible to attain and maintain a consistently high quality for all our products.
Combination teaching and publishing. ISE is a combination of a small educational institution and professional publishing house. This is one more comparative advantage. We differ from normal universities because we can publish our new textbooks professionally. We differ from the usual publishing house because every book we publish is pre-tested in the classroom.
