Internet - development and application
Internet. History of development, Internet using, social and economic changes, time history and development prospects. Internet tools: www, web-site, e-mail, forums, IRC, IMS, wap etc. Web-site classification. Internet technology. Organization of the Internet. Protocols. Open system interaction model. Client/server and terminal/server technology. HTML, DHTML and XML languages. Server software engineering ( ASP, PHP, Perl, Cold Fusion). Database management system types. Integration of Web-application to corporate systems. New technologies: GPRS, UMTS, Bluetooth and HomeRF, IP-telephony. PDA, mobile phones, lap tops, convergence, technological expansion prospects.
Basic Internet-technologies
Traditional business and Internet-business. Internet entry of traditional companies. Electronic commerce stratum: infrastructure companies, navigators and info mediators, content-providers, electronic traders, hard ware and software. Value-chain. Value formation in Internet-projects. Venture funds and high capitalization phenomenon of Internet companies. Business model classification. Models based on advertising. Models based on the commission. Models of sale support. Models based on sale. ASP models. Strategy of the Internets - companies. A competition in spheres of affiliate, knowledge and scope. Strategy of the traditional companies at entry to the Internet.
Introduction in electronic commerce
Essence of electronic commerce, economic bases of electronic commerce, tendencies of the Internet - commerce, kinds of electronic commerce (B2B, B2C, C2C), electronic trade platforms, web-show-windows, electronic shops, branch portals, catalogues, aggregators and auctions. The new tendencies of the Internet - commerce. Application Service Providers and mobile commerce. Models of value creation in electronic information environment.
Internet - marketing
Concept of Internet - marketing. The Internet - marketing strategy. The competitors, partners, expense and abilities in the Internet. Marketing researches in a Network (supervision, experiment, interrogation, registration, search of the information etc.). Tactics of the Internet - marketing: 5P in the Internet. Commodity policy in the Internet. Pricing on the goods and services in the Network. Channels of commodity circulation and intermediaries in the Internet. Internet-promoting. Advertising - banner network, search systems, catalogues. Address advertising in the Internet. Public relations in the Internet. Experience of the successful companies in the field of the Internet - marketing.
Practical work - creation of a web-site
Case (sequence and opportunities on creation of a site) and further individual work. Creation of the project of the company site. The design documentation. The target groups, the structure of the information and system of navigation on the site. The set of services on the site, the style and design of the site. The ready technical project is represented on consideration to the experts of web-studios and is estimated both till criteria of quality of drawing up, and on a degree of conformity to the purposes of the company.
Development of the Russian and world Internet
Number of the users of global and Russian Internet segments. Dynamics of growth. The purposes of use the Internet. The most bought goods and services. Socio-demographic structure of a world and Russian segment the Internet. The nearest prospects of development.
Models and strategy of Internet - business
Traditional business and Internet-business. Internet entry of traditional companies. Electronic commerce stratum: infrastructure companies, navigators and info mediators, content-providers, electronic traders, hard ware and software. Value-chain. Value formation in Internet-projects. Venture funds and high capitalization phenomenon of Internet companies. Business model classification. Models based on advertising. Models based on the commission. Models of sale support. Models based on sale. ASP models. Strategy of the Internets - companies. A competition in spheres of affiliate, knowledge and scope. Strategy of the traditional companies at entry to the Internet.
Management of the projects in the information technologies
Business - planning of the Internets - projects
Concept of the Business - plan. The basic parts of the business - plan. The basic financial and marketing parameters of the business - plan. Features of the Internets - projects. Construction of the business - plan of the Internet - project. Representation of the business - plan.
Evaluation of the information projects
The basic evaluation methods of the projects. Features of the investments in information systems. Account of efficiency from the investments in the information projects. Venture capital and features of the Internets - projects. The evaluation of intangible actives (brand, team, technology, knowledge). Definition of money flows of the Internet - project. Account of the basic financial parameters of the Internet - project (NPV, IRR etc.). Construction of a financial part of the business - plan of the Internet - project.
Information systems in management of firm
The basic functional spheres of business. Kinds of information systems. Concept of business - process and workflow. Modeling of business - processes. Control systems of the finance. ERP-systems. CRM-system - management of mutual relation with the clients. Supply and Sales chain management systems. ORM-systems. Systems of support of the management decisions and management system of knowledge. Control systems of the documents. Integration of systems. IC role in the firm management.
Practical work - the Internet - project development
Group work. The real business planning to expand the activity at the expense of use of Internets - technologies within the framework of the separate project is examined. The detailed business - plan of the project is under construction, the realization of stages of the project is consistently described. The project efficiency is predicted. The ready project is represented to the investors.
Enterprise information systems and electronic business
Electronic business
The basic functional spheres of business. Kinds of information systems. Concept of business - process and workflow. Modeling of business - processes. Control systems of the finance. ERP-systems. CRM-system - management of mutual relation with the clients. Supply and Sales chain management systems. ORM-systems. Systems of support of the management decisions and management system of knowledge. Control systems of the documents. System integration. IC role in the firm management. Web-integration. Branch portals. Internet - supply and sales. Stable and dynamic networks. Virtual (network) organization. Process of researches and development in network organizations. Creation of value in network organizations. Television work. Outsourcing. A role of the upcoming markets in information economy. The labor-market of the CIS countries - prospect of outsourcing. Problems and prospects of network organizations.
Electronic payment systems and finance in the Internet
Concept of payment system in the Internet. Control systems of the account. The electronic checks. Electronic money. Plastic cards. Smart-cards. Microtransactions. Microtransactions and content sale. Problems and prospects of development of payment systems in the Internet. Financial and bank services in the Internet.
Automation of the enterprise
Stages of the enterprise automation. The projects of providing of automation systems. A sequence of realization of the automation projects. A role of a management information system department in the projects on automation. A choice of means of automation and evaluation of efficiency of automation. Total cost of usage.
Protection of the information
The confidential information of the company. Hackers and malefactors in the Internet. Carelessness of the employees of the company. Methods of protection of information systems. Fire wall and sluices. Distribution of the rights of access. Enciphering and cryptography. Kinds of enciphering. Enciphering with the help of pair keys. The electronic signature. Transaction safety. SSL and SET protocols.
Internet and law
The international Internet and information legislation. The Russian laws on the information and intellectual property. The electronic signature and legal aspects of electronic document circulation. The project of the Russian law about electronic trade. The basic legal problems at creation of the Internet - project. Practice of the decision of legal problems at management of the Internets - projects.
Successful Russian Internets - projects
Some of the most interesting Runet projects are examined. RosBusinessConsulting. OZON electronic shop. Reksoft. Payment system Cyberplat. Tender on-line project. The project of virtual stock game StockOperations. BeeOnLine project.